Connected by the associative meaning of words

https://gyazo.com/ffc13a0ec414b168b7ef59c251e6d446

1 Literal meaning of the word

2 Expansion of associative meaning

3 It's a combination of those things, and then you say, "Oh, there's some relationship between A and C.

KJ method from surveys is the most difficult. because they do not share the associative meaning of the words used by the survey respondents.

So it is easier to connect by asking questions like, "What do you think the word X means?" to someone who seems to share the word. to get the word out of them and make it easier to connect.

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